Performance, teatralidade e jogo como operadores analíticos das dramaturgias de “surtos midiáticos” em carreiras artísticas

Abstract

This article analyzes the dramaturgy of “mediatic outbreaks”, episodes of suffering that become active in the management of an artist’s public image. The focus is on conceptualizing these as private facts that emerge to the public and create media narratives in an intense process of spectacularization, creating social dramas (Turner, 1982) that impact public perception of the subjects. We approach the notion of theatricality for analyzing objects in media contexts (Soares, 2021), proposing to think of the management of an artistic career as Play (Huizinga, 2000; Caillois, 2017) to understand how the eruption of the unusual (re)organizes the rules of the music industry, in which “real life” is currently one of the main commodities for artists and celebrities in building their careers and the autobiographical links are a common thread in the production of sense of artistic products, such as songs and music videos (Soares, 2022).